Viewers are used to seeing text and video together on social media, but beyond that, subtitles serve another, perhaps even more important, purpose: accessibility.
Adding subtitles to your videos is an easy way to make sure everyone who wants to use your content can.
Accessibility is an important but often overlooked part of the video production process, but it doesn’t have to!
Video subtitle is just one small aspect of the movement towards greater accessibility in technology, and one of the simplest fixes you can easily apply today. At Totalize Media, we upload subtitles for every video we post, and people who might not otherwise be able to enjoy your content can now!
Adding subtitles to videos is an easy way to open up your brand to many potential new customers. It’s bewildering why more professional content creators don’t add captions, especially when you consider the other benefits of marketing your business!
Social media has helped make captioning your video the industry standard.
Facebook users watch over 8 billion videos per day, and 85% of them are watched without audio. Some content creators caught on to this trend early on and used it to their advantage.
User endlessly scrolling through social media feed can easily scroll through photos and automatically play videos. However, signatures can increase your chances of being noticed and remembered.
Subtitles do not have to be formal or mandatory; they can be an important part of your creative strategy. Hilarious captions are visually dynamic and can help you highlight specific terms or words. In turn, your captions will look great on social platforms, introduce your brand to new audiences, and make your content more engaging.