HOW IS THE ADVERTISING CLIP-MAKING PROCESS DONE?
Working with media agencies can offer marketers a number of benefits, including good preparation and planning. Media agencies know how to create videos and graphics and how to coordinate them.
What is the action plan for the development of the advertising clip?
Step 1 – Preparing to shoot a commercial
The description or briefing of the client’s strategy and objectives is complete. In this way, you can identify the subscriber’s immediate needs and additional services, such as setting up an answering machine with discounts or current news, which is a good complement to the subscriber’s marketing efforts.
The video shoot is a very important stage of video production because the outcome depends on it. It affects the overall quality of your video: from writing the script to shooting and editing. Design the schedule so you can create a shooting plan. This is where you set the location, actors, and the basic scenario of your video.
Above all, it’s important to ensure that you consider all the finer details. It is best to meet personally with a representative of the agency to avoid any ambiguities. In order to make sure that your video clip will be exactly what you want, it is vital that you start planning well in advance. The shooting should begin at least two weeks before the date of publication. At least a month in advance for graphic advertising, as professional designers are in great demand. However, it is possible to arrange an audio ad recording in less than a week.
You can optimize your advertising costs by being proactive and recording multiple audio spots at the same time. You should also be aware that the likelihood of a speaker speaking multiple languages without an accent is very low, so multilingual advertising requires multiple speakers.
Stage 2 – Filming of advertising
The second phase includes video recording (on-site or with a drone), production, and sound recording.
Once you have the video script, get ready to start. Before actual filming, you need to select actors, organize masses, create visual material of actors and fine-tune the clip. You will also have to work with the actors, find properties and prepare the shooting areas. Also, choose your graphics for credits and the video itself. There is a voice recording of the narrator and a soundtrack recording from scratch
It is advisable to use professional actors for filming, but if a company plans to use its own employees to shoot a clip, it must remember to give them the text in time for them to prepare it and practice arranging it as organically as possible and not stiff and playful.
If the preparation phase is not done well, it could delay the shoot and make last-minute changes inevitable. This is because there are still mistakes in the script and ideas from the client that needs to be replaced. The management of time is very important in the business world. Take the time to make your commercial a priority so you can get the quality film you need for your business.
Step 3 – Processing of the promotional video clip material
The third and final phase includes editing the clips, sound editing, graphics, color correction, and various video formats suitable for both social networks and television channels. We also coordinate the work with the client, make adjustments and deliver the work and material. Digi Media offers HD video recording and editing, as well as video graphics and audio advertising for a complete service cycle – from the idea to the finished video with textual, musical, and graphic design.